Popular content

Popular Product Recommendations in Search

Show customers the products currently in highest demand. Powered by advanced search algorithms and machine learning, Search Ready continuously analyzes user trends and preferences to recommend the most sought-after items.

Popularity isn’t driven by sales alone. The system also factors in what customers view, what they add to their cart, and product pricing - ensuring up-and-coming items get featured too. And because rankings update continuously, it effortlessly captures seasonal shifts and sudden trends.

Works on all e-shops and platforms.

How it works?

  • We connect to your Google Analytics 4 - you grant us Editor-level access, which we need to read e-commerce data and configure exports. We do not alter your campaigns or tracking setup in any way.
  • The system evaluates what actually sells in your store and what products customers are genuinely interested in.
  • AI merges product variants (color, size) or closely related/similar items into a single representative product to ensure maximum diversity in the offer.
  • The final selection - popular products, categories, and search phrases—is displayed to shoppers in search and automatically refreshes based on your selected plan.
  • We customize what counts as "popular" specifically for your catalog - adjusting metric weights, evaluation timeframes, and product grouping.

Benefits for you

  • Sell even to hesitant shoppers. Customers who don't know exactly what they're looking for get recommendations as soon as they click into the search box - not only after typing their first query.
  • Customers see genuinely popular items, not whatever was manually added to the CMS two months ago and never updated since.
  • Zero manual management required - the rankings build automatically using the data you already have in your GA4.
  • Your offering moves with the trends. It continuously captures seasonal spikes and sudden spikes in interest for specific products - not just what was popular six months ago.
  • Two approaches in a single tool. It guides shoppers through popular products and categories as well as top search phrases - whether they're looking for catalog inspiration or seeing what others are searching for.
Ukázka vzhledu Populárníh obsahu

What is needed

Google Analytics 4 with active e-commerce tracking.

Implementation

Search Ready must already be active on the e-shop.

Extra work for you

Virtually none - we'll just align with you on what should count as "popular" in your store. We handle the rest.

Pricing

Popular content is an add-on service to the Search Ready license.

One-time implementation

1,500 CZK ex. VAT per search engine

i.e., per language version or e-shop

Each search engine works with its own data, which is why we configure it separately. We will set up metric weights, tune AI product grouping, and test everything on your data before launch.

Monthly fee

500 CZK ex. VAT per month for the base license

Single price regardless of the number of searches.

FAQ

How is it determined which products are popular?

We combine four metrics from your GA4: sales, product views, additions to cart, and product price. We configure the weights of individual metrics custom to your product catalog - so "popular" means whatever makes sense specifically for your e-shop, not a generic ranking.

Do I need to code or set up anything?

No. We handle the complete setup - from connecting to GA4 to calibration and testing. All we need from you is to grant access to GA4 and clarify together what should count as popular in your store.

Do I need Google Analytics 4?

Yes, Popular Content cannot work without GA4 with active e-commerce tracking—the rankings are built directly from this data. If you don't have e-commerce tracking active yet, it needs to be enabled on your side first (on Shoptet and Upgates, it is a standard part of the GA4 connection; elsewhere, your developer will set it up). How the GA4 property should be configured for Search Ready is described in our documentation.

What if I sell products in many variants?

That's precisely why the offer is processed by AI - variants (colors, sizes) and similar products are merged under a single representative item, so customers see a diverse range rather than five colors of the exact same t-shirt.

What if I have multiple language versions or multiple e-shops?

Each language version or e-shop is a separate search instance with its own data, which is why we configure Popular Content for each one individually. However, there is only one monthly surcharge, regardless of the number of search instances.

How often is the selection updated?

Automatically, based on the schedule chosen during setup. The rankings continuously respond to seasonality and current trends—without any manual intervention on your part.

Other features

SEARCH CORE
MANAGEMENT AND REPORTING

Want to try Search Ready?

Contact us, and we will get back to you as soon as possible. We will discuss your needs and determine if Search Ready is the right solution for you.

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