When marketing and search work in sync
Note: Data reflects year-over-year performance changes.
Besta is a leading supplier of bathroom fixtures and installation materials. Their e-shop offers a wide range of products and is known for its professional service. The first step in our collaboration was implementing the advanced Search Ready engine, which simplified navigation and accelerated product discovery.
Within weeks, improved search capabilities began driving conversions. With a growing data set, we proceeded to implement a full performance marketing strategy.
Products in stock are shown first—this increases the likelihood of a completed purchase.
Our search engine understands slang, casual terms, and simplified product descriptions. Users get relevant results without needing to know official product names.
Search Ready handles misspellings, reversed word orders, and small input mistakes seamlessly.
Our Digital Vision division conducted a marketing audit and identified major tracking issues. We used Google Tag Manager to rebuild the e-shop's data layer, enabling precise tracking of conversions, revenue, and purchase values.
One of our greatest strengths is the cooperation between various divisions of our MEDIA FACTORY Group. So, our Search Ready specialists worked together with the marketing team from Digital Vision to deliver maximum results.MEDIA FACTORY Group. Specialisté ze Search Ready tak mohli spolupracovat s marketingovým týmem z Digital Vision.
We replaced outdated PPC structures with a modern setup that included:
Budgets were allocated based on individual channel performance. Google Ads and Sklik were managed separately, considering their unique goals and audiences.
We used insights from Search Ready to improve the product feed—enhancing titles, images, and promoting higher-margin items. All results were continuously shared with the client via a real-time Looker Studio dashboard.
By combining technological innovation with performance marketing, we achieved:
„We didn’t expect search enhancements to have such an impact—but Search Ready convinced us. Clear proof that it works.“
Michal Tatar, managing director, Besta.cz
Besta offers a full assortment of bathroom and installation products. They chose Search Ready for its quick implementation, ease of management, and strong ROI.
Our Digital Vision division delivered the marketing strategy. The project demonstrated how effective it is to unite tech and marketing expertise under one roof.
Contact us, and we will get back to you as soon as possible. We will discuss your needs and determine if Search Ready is the right solution for you.
