Optimized search on your e-shop in practice: What it means and why it matters

18.6.2025
I
Martin Vlasák

When discussing search on an e-shop, we're not referring to the barely visible box with a magnifying glass in the corner. Think of your internal search engine as a powerful shopping assistant that quickly helps customers find what they need—but only if it is set up correctly. The difference between a basic search bar and an optimized search experience can decide between a bounce and a conversion.

How to know if search is hurting your e‑shop — and how to turn it into a growth engine

10.6.2025
I
Martin Vlasák

Picture this: a visitor lands on your e-shop with a clear goal. They’re not casually browsing categories for fun. They’re searching for a specific product, an answer to a question, or shopping inspiration. And in most cases, they naturally head straight for the search bar.

What is faceted search and why your e-shop shouldn’t go without it

30.5.2025
I
Martin Vlasák

A well-implemented faceted search is one of the key features of any modern e-commerce site. It helps customers quickly navigate your product range and find exactly what they want. When it works well, it clears the path to conversion, precisely what you want from your on-site search.

Smart Search Boosts Every Website – Not Just E‑Commerce

1.5.2025
I
Martin Vlasák

Search functionality isn’t just for online stores. A great search experience simplifies life for every website visitor and drives more conversions, satisfaction, and return on investment. Still, many site owners overlook this part of their web presence. So, what are the real benefits of modern on-site search, and who should consider it?

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