Customers search differently today. They no longer type short, rigid keywords like “pink beach shoes”. Instead, they write or say: “I need comfortable shoes on the beach.” They expect technology to understand them – instantly, precisely, and without follow-up questions.
25.8.2025
Artificial intelligence has rapidly transformed the way we communicate with computers and mobile devices. Major players are racing to adapt to customers, competing to make search as pleasant and effortless as possible.
Search engines like Google now read between the lines, recognize intent, and instantly provide an answer. Not a link. Not a list. But a solution.
And customers expect the same smooth, natural search experience in your online store.
For some time now, Google has been replacing the classic list of links with AI Overview – an automatic response compiled from multiple sources.
This introduces a new approach: Answer Engine Optimization (AEO). Instead of simply stuffing pages with keywords, the goal is to provide a direct, clear, and complete answer to a customer’s question. Whether they click through to the mentioned website is secondary.
Spoiled by this experience, customers expect the same in e-commerce. When they type “gift for a friend”, they imagine getting an instant selection of relevant products – ones they can actually choose a gift from.
We search in the car, with our hands full, or assign tasks to voice assistants while jogging. But voice queries sound completely different – full of filler words and phrases older search engines couldn’t understand:
“Hey, could you find me something like a beach cardigan?”
“I need a hoodie that’s going to fit for cooler evenings.”
Google can handle this. But if you want the customer to stay on your site, your search must also learn to respond to natural language – understanding slang and not getting stuck on typos.
They usually know exactly what they want – they just expect the system to understand them instantly.
If your internal search doesn’t handle natural language, inflections, or typos, you’re losing your most ready-to-buy customers.
Our internal search engine, Search Ready, doesn’t yet use AI, but it’s built from the ground up to meet the new standards AI has set:
Customers find what they want faster → fewer drop-offs → more orders.
Our goal is to gradually bring Search Ready to the level where it understands the context of queries as well as AI does.
So every result matches the customer’s intent – and you get the most out of every visit.
Want search that sells?
Get in touch, and we’ll design a solution that shortens the path from search to purchase – and delivers measurable results for your business.
Contact us, and we will get back to you as soon as possible. We will discuss your needs and determine if Search Ready is the right solution for you.
