When discussing search on an e-shop, we're not referring to the barely visible box with a magnifying glass in the corner. Think of your internal search engine as a powerful shopping assistant that quickly helps customers find what they need—but only if it is set up correctly. The difference between a basic search bar and an optimized search experience can decide between a bounce and a conversion.
18.6.2025
If "search optimization" sounds abstract, here are five clear, practical reasons why it matters—and how it can benefit your e-shop.
Most shoppers don't search using official product names. They don't worry about technical jargon. They'll type "sneakers" instead of "athletic shoes" (even if they mean casual trainers) or make typos like "cuckoo pen." An optimized search engine doesn't get tripped up.
Search Ready understands natural language and handles typos, word variations, and slang. It doesn't just match exact terms—it understands intent. The payoff? Customers are more likely to find what they're looking for—and complete their purchase.
When a search yields a long list of results, most users will only engage with the first few. That's why the order in which products appear is crucial.
With optimized search, the most strategically valuable products are placed front and center—those with better margins, available inventory, or current promotions. Customers find what they want, and you sell what you need. It's a win-win.
Faceted filtering helps customers quickly refine their results by size, color, price, material, and more. It moves them closer to a buying decision.
Say a customer is searching for a 5G smartphone under CZK 3,000. Well-configured filters can immediately flag that this combination isn't available—before they waste time. That kind of clarity prevents frustration and drop-offs. Poor filtering is one of the top reasons customers avoid using search altogether.
Not every customer knows exactly what they're looking for. Sometimes, they need guidance—even if they don't realize it. Maybe they're shopping for a new TV but don't know which specs to focus on. That uncertainty can stop a purchase in its tracks.
Search Ready brings helpful blog posts and guides directly into search results. That way, customers get answers, gain confidence, and move forward with their buying journey. When content helps, it builds trust and conversions.
Search optimization isn't a one-and-done job. It's an ongoing process. Search Ready delivers clear insights into what people are searching for, what they can't find, and when they leave empty-handed. These insights are goldmines for improving search, product pages, and offer strategy.
With this data, you can refine synonyms, adjust rankings, and improve filtering—no coding is required. And most importantly, you'll learn what your customers are looking for.
After implementing Search Ready, Kärcher-Satter achieved remarkable results:
The search engine reduced zero-result queries to just 1.5%, understood colloquial language, and surfaced helpful articles alongside products.
Ready to Optimize Your Search? Improving your site search doesn't have to be complex. We can get Search Ready up and running in just two weeks. It's compatible with Shoptet and Upgates—and thoroughly tailored to your business goals and product assortment.
Are you wondering if your search is working hard enough? Let's talk. Using real data from your e-shop, we'll show you the opportunities.
Contact us, and we will get back to you as soon as possible. We will discuss your needs and determine if Search Ready is the right solution for you.
